The era of globalization has developed very rapidly with the support of advances in information and communication technology that makes it easier to do many things in a short time. Business processes are now under the influence of consumer buying behaviour.
Technological advances provide convenience for business people in marketing the product so as to reach a wider market that is through online marketing. There are many kinds of online marketing, one of which is online advertising through the website platform. User-friendly technology that looks attractive and simple and easy to use has changed the way people communicate, work and perform commercial activities.
World Wide Web (www) as an electronic exchange media that provides an opportunity for business people to maximize the internet as an effective and efficient marketing tool. Website marketing strategies can directly support sales activity by encouraging consumers to buy a product.
From the consumer’s point of view, information and communication technology provides benefits for obtaining various information that is used as a basis for consideration in making purchasing decisions, focusing on website content and learning more about the company and the products / services offered. This opportunity can be maximized by the business to create value, satisfaction and consumer loyalty to a product, brand, and company.